I caught this on TV...taking the whole beauty pageant thing to a whole new level. The Swan pageant is actually a competition for women who undergone major make-overs for 4 months following the program...so you see extreme changes in them! Basically the program turns ugly ducklings to swans...hence the name. Most of these women, who used to be shy, depressed, unconfident and lost have transformed to confident women because of their new physique and new found beauty. Although most of the contestants would say that inner beauty is the most important thing one cannot help but think that the extreme makeover that gave them that overwhelming external beauty is a great boost. I guess this pageant, aside from its money-making purposes, it does, like most contestants say, give the other women in the world hope, that anyone can be beautiful. The show also shows these women parading in lingerie-but its not really vulgar actually, the point is that these women who use to hide their body are now brave enough to wear lingerie...it's actually a real boost to a woman's self worth. People can always say that inner beauty is the most important thing but one cannot deny, external beauty does play a factor. Who doesn't want to be beautiful? Why else would women take pains to go for facials, plucking eyebrows, and shaving their legs and god knows what else?